In 1955, musicians Connie Conway and Jimmie Wilcox, along with business partners Paul Humlie and George Welch Jr., leased office space at Audio Recorders of Arizona, the premiere recording facility in Phoenix, AZ. Under the moniker Music Counselors Inc. (MCI), the trio created advertising jingles, winning over local, regional and national clients. 

Conway and Wilcox hired the finest musicians in Phoenix to bring their advertising magic to life. Many of these hired guns found success just a few years down the road, including legendary session guitarist and Billboard charting artist Al Casey, country icon Waylon Jennings, as well as the entire rhythm section of legendary artist/writer/producer, Lee Hazlewood.

MCI became masters of selling products with bouncy melodies, lush harmonies and humorous quips at a time when local brands co-existed and even dominated their national counterparts. Chances are, if you had something to sell in Phoenix in the 1950s, you called on MCI. 

Fervor Records Vintage Masters Advertising contains some of the finest jingles created by MCI between 1956 and 1959.