PopMatters has been dishing up cultural criticism and analysis since 1999. The Chicago based online magazine, with a definitive international presence, has decided that Alt Pop outfit Broken Bellows is worthy of attention. On September 6th PopMatters will host the exclusive world premiere the band’s first music video, “In The Deep.” Shot and directed by Ryan Nelson and Tom McCarty of Clydesdale Manhattan, “In The Deep” is a lighthearted coming-of-age homage you don’t want to miss.

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