From Prime Time To Sundance, Fervorʼs Vintage Music Spans The Spectrum

Valley Music Licensing Firm Secures Indie Cred As Well As Mainstream Success

Phoenix, AZ, 1/12/12– As 2012 tiptoes in and Arizona approaches its centennial celebration of statehood, Phoenixʼs Fervor Records isnʼt missing a beat as it proudly represents the desert on a national stage. Not only did the label land three classic tracks in last weekʼs episode of network prime time drama Parenthood (NBC), but it also managed to place music in two official selections of the Sundance Film Festival this year.

On January 22nd, the renowned gathering of independent filmmakers offers the sophomoric cinema effort from actor/director Josh Radnor, Liberal Arts. It stars Radnor himself, whoʼs known for his role on CBS sitcom How I Met Your Mother, as well as High School Musicalʼs Zac Efron and rising star Elizabeth Olsen.

The highly anticipated release features “Lost Dreams” by The Soulsations, a 1960ʻs Phoenix- based soul group from the Fervor archives.
A few days later, festival goers can catch Marshall Lewyʼs California Solo starring Robert Carlyle (Trainspotting, 28 Days Later), which profiles a former British rockstar and L.A. resident as he gets a DUI and faces deportation.

Lewyʼs film, which debuts at Sundance on January 25th, includes a 1967 tune from touring Country band Tommy Strange and the Features. The track “She Was Never Mine To Lose” was recorded right here in the Grand Canyon state, and is available on the Fervor Records release Vintage Country 1959-1967.

The 2012 Sundance Film Festival takes place in Park City, UT from January 19-29. Read more about Fervor Records television and film placements here.

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Photo caption: Tommy Strange, The Soulsations

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